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- tone of voice
14 November 2008
Writing key messages for investors
Senior Consultant | Read all Martina's posts
I like this post from Dick Johnson on his IR Café blog: Haiku & the art of a key message.
And it's worth noting that his writing tips – including 'speak in active voice' and 'use down-to-earth words' – will help improve all types of corporate web site copy, not just the key messages.
Posted by Ben Tyers at 18 April 2009
Useful and informative, many thanks.
Reply from Martina at 20 April 2009
Glad you found it useful!
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