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14 November 2008
Writing key messages for investors
Senior ConsultantRead all Martina's posts
I like this post from Dick Johnson on his IR Café blog: Haiku & the art of a key message.
And it's worth noting that his writing tips – including 'speak in active voice' and 'use down-to-earth words' – will help improve all types of corporate web site copy, not just the key messages.
Some previous posts:
On rules and writing
How subheads can save your writing
- Comments (1)
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Posted by Ben Tyers at 18 April 2009
Useful and informative, many thanks.
Reply from Martina at 20 April 2009
Glad you found it useful!
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