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HTML5: the future for online corporate communications
On 27 June 2012, The Group (I work for them) and Communicate magazine hosted a seminar on HTML5 and its potential for transforming online communications in the 'post-PC' world. Here are some of the highlights.
Storified by Martina Stansbie · Thu, Jun 28 2012 00:58:34
Packed room at our HTML5:Communications conference. And the room feels like you're on a cruise liner #htlm5comms http://pic.twitter.com/wEnrLhJyAndrew / Communicate
Andrew Betts (FT Labs)
The FT's web app has over one million users and has significantly boosted mobile and tablet traffic ? FT.com sees 20% of its traffic coming directly from mobiles and tablets (
more here from the FT on its app ). So who better to kick things off than Andrew Betts?
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The FT is in the business of selling content, not papers. Native apps were not designed for publishing, often use proprietary technology and risk becoming obsolete ?whereas HTML5 is suited to the web in this 'post PC' world.
FT Labs suggest ubiquity across platforms is key in today's marketplace. #html5commsAndrew Morris
Offline use of a web app is main differentiator between web app and a web friendly site #HTML5CommsRonnie Kroon
'pl had apps because their websites were not built for touch' @triblondon #html5comms ^GBGroupConsulting
Great example of using touch input versus mouse: the pull down to refresh on apps like twitter #HTML5CommsRonnie Kroon
HTML5 helping to optimise web experience in an app/ "made-for-me" way - @triblondon from @ftlabs #HTML5CommsAna Jenkins
Very interesting talk from @triblondon on HTML5 at #HTML5comms. In summary?build web apps not native apps.SampsonMay
Benedict Evans (Enders Analysis)
Benedict Evans gave us the context ? with data showing, amongst other things, the explosion in smartphone and tablet sales and the growth of Android.
In April 2012 twice as many units were sold using Android operating system compared with iPhone. #Html5commsAndrew / Communicate
@benedictevans iPad outselling HPs PC business #HTML5CommsRonnie Kroon
90% of IT managers think staff smartphones are provided by the company whereas over 60% of staf actually bought for themselves #html5commsseanohalloran
It's increasingly difficult for users to search for/explore apps before actual installation - buying decision stage is different #HTML5CommsAna Jenkins
Two qus to ask about #HTML5 do need to be in the app store? Is it possible to deliver desired ux using only htlm5? #HTML5CommsGeorge Butler
Routes to market an app matrix by Benedict Evans #HTML5Comms http://pic.twitter.com/LlZBnpZvRomain HENRY
Martin Bryant (The Next Web)
But what can HTML5 do? Martin Bryant pointed us to some unapologetically 'cool stuff'.
HTML5 being used to make a music video? Check it out #HTML5comms http://www.youtube.com/watch?v=kNn44gHqanM&feature=youtube_gdata_playerAndrew / Communicate
http://www.ramaya.na/ neat #HTML5CommsAndy Bawden
https://github.com/xing/wysihtml5/ html5 open source editor #HTML5CommsRomain HENRY
@MartinSFP showing space-time which uses location based service through html5 to send current location via text #HTML5CommsRonnie Kroon
Here are the slides from my #html5comms talk this morning. Apologies for the use of the term ?cool stuff? in the title: http://www.martinbryant.net/html5-in-use-inspiring-examples-from-around-tMartin Bryant
Simon Henderson (Centrica)
Centrica launched the FTSE100's first HTML5 app in April 2012.
Simon explained that, with online integral to Centrica's communications and strategy, the company recognised that it had to move with its audiences and platform developments. Access to
centrica.com via tablet or mobile had been steadily increasing, with a recent sharp increase: over 8% of visits to the corporate site were from mobile, 5% from iPads.
The Group worked with Centrica on the app and Andrew Rigby has blogged about the project (
here's his take ).
Simon Henderson talking about Centrica's web app at #HTML5Comms http://twitpic.com/a0oga8 @centricaplc ^JHGroupConsulting
@centricaplc web app rationale, accessible to all, cost effective, supports centrica's open and transparent comms approach #HTML5CommsRonnie Kroon
RT @mollyhpierce: Control over their app a key motivation for @centricaplc in developing html5 app #HTML5Comms < And their analytics data!Martina Stansbie
@centricaplc first 100 days of web app launch: 3000 visits, avg 5 minute visit #HTML5CommsRonnie Kroon
Excellent insights by Simon Henderson of @centricaplc about their HTML5 corporate web app. It looks and sounds brilliant. #HTML5CommsAna Jenkins
Cathal Smyth (The Group)
Cathal first took a step back to see how we got to where we arein online corporate communication in 2012. He then looked at some of the challenges that will keep us occupied over the next years ? social media, multiple devices, corporate silos, content is king (again) and reporting ? and the role that HTML5 might play.
He concluded that HTML5 is an enable of better web sites and online experiences. And that it will allowus ? or maybe in some cases force us ? to concentrate on our main role, communication.
Here are Cathal's slides
We've been waiting for HTML5 for 15 years! #Html5commsAndrew / Communicate
The promised land... #HTML5Comms http://yfrog.com/ob9j0wojMolly Pierce
'#HTML5 lets us focus more on communicating instead of the tech' @catsmyth #HTML5CommsGeorge Butler
Multi-channel use is now the norm and is driving the need for HTML5 @catsmyth at #HTML5Comms ^ARGroupConsulting
@catsmyth corp sites grown to be big but have been mostly rigid in structure. This is changing with soc. media and mobile access #HTML5CommsRonnie Kroon
Content is (Ledley) King according to @catsmyth ... #HTML5CommsMolly Pierce
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What did we learn?
One thing I learnt for sure from #html5comms is its all about compelling content and not the medium. #backtobasicsScott Horsfield
Cathal Smyth sees bright future in #responsive design to disrupt corporate websites - one platform, many devices - here here #html5commsseanohalloran
Responsive design and integrated/ interactive content are redefining corporate websites (@catsmyth). Couldn't agree more. #HTML5CommsAna Jenkins
Future for corporate sites / online #corpcomms needs a focus on #contentstrategy (long overdue!) @catsmyth #HTML5CommsMartina Stansbie
Interesting mornin at #HTML5Comms. Main takeout - other than web apps we're just scratching the surface. Big changes a comin' for corp sitesCathal Smyth
