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17 Mar 09
Skittles' social media experiment: what might it mean for corporate communications?
Senior Consultant Read all Martina's posts
Skittles turned its site over to social media. Is there anything corporates can take from this approach?
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27 Nov 07
Creating a consistent brand online – a cautionary tale
Managing Director Read all Cathal's posts
Once upon a time in a FTSE100 company not very far away, some forward-looking people believed that the time was right to take the company online. There was Clive, the investor relations chap, Yvonne from product marketing, one of two making positive noises in corporate communications, and the tall bloke with the beard from IT.
Blogs 1 to 2 of 2
