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browse archive
17 Sep 12
The future of the corporate web site – some causes and defining features
Managing Director Read all Cathal's posts
2013 will see the emergence of a new type of corporate web site. The old architecture is creaking and a new hybrid site will soon be with us.
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04 May 12
Corporate web site rankings – do they matter?
Senior Consultant Read all Martina's posts
For corporate web site rankings to be more than a beauty pageant, we need to be aware of what they're evaluating and why.
25 Apr 12
Talking corporate governance: Eni and Telecom Italia show the way
Senior Consultant Read all Martina's posts
Corporate governance might not be the most sexy of subjects but communicating it effectively on the web site is a good way to demonstrate transparency and help build reputation online.
8 Mar 12
Responsive design: key points for corporate communicators
Senior Consultant Read all Martina's posts
It’s early days for responsive design but, at some point in the future, it could be coming to a corporate site near you. Here’s why it’s important and what it might mean for site owners overseeing a new build.
22 Jun 11
Media sections of FTSE100 sites: a missed opportunity?
Senior Consultant Read all Martina's posts
Most media sections on FTSE100 sites are happy to be a delivery mechanism - and are missing an opportunity to build understanding, thought leadership and corporate reputation.
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