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martina's archive
22 Mar 11
IR and social media: a round-up
Senior Consultant Read all Martina's posts
Some recent coverage on IR and social media that's caught our eye.
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15 Apr 09
Has the corporate web site had its day?
Senior Consultant Read all Martina's posts
The corporate web site is on trial. In some quarters, it has already been condemned. The charge? Irrelevance
17 Mar 09
Skittles' social media experiment: what might it mean for corporate communications?
Senior Consultant Read all Martina's posts
Skittles turned its site over to social media. Is there anything corporates can take from this approach?
6 Nov 08
Have your say at Dell and Starbucks
Senior Consultant Read all Martina's posts
An invitation to 'have your say' should offer more than a chance for a good rant. Two online initiatives from Dell and Starbucks are getting it right.
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