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browse archive
15 Apr 09
Has the corporate web site had its day?
Senior Consultant Read all Martina's posts
The corporate web site is on trial. In some quarters, it has already been condemned. The charge? Irrelevance
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17 Mar 09
Skittles' social media experiment: what might it mean for corporate communications?
Senior Consultant Read all Martina's posts
Skittles turned its site over to social media. Is there anything corporates can take from this approach?
02 Jan 09
Get onto your Orange Box
'Get on your orange box' – How Florida's Natural use social media in their latest brand campaign
10 Nov 08
Update: Starbucks' social media approach wins award
Senior Consultant Read all Martina's posts
A quick footnote to a previous post: MyStarbucksIdea has been recognised for its 'excellent and effective use of social technologies to advance an organizational or corporate goal'.
6 Nov 08
Have your say at Dell and Starbucks
Senior Consultant Read all Martina's posts
An invitation to 'have your say' should offer more than a chance for a good rant. Two online initiatives from Dell and Starbucks are getting it right.
Blogs 1 to 5 of 6
