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martina's archive
01 Apr 11
Why corporate blogging still has plenty to offer
Senior Consultant Read all Martina's posts
Despite recent reports, blogging isn't dead and has plenty to offer corporate communications.
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22 Mar 11
IR and social media: a round-up
Senior Consultant Read all Martina's posts
Some recent coverage on IR and social media that's caught our eye.
02 Dec 09
Twitter and the FTSE100
Senior Consultant Read all Martina's posts
More FTSE100 companies have dipped a toe in Twitter’s waters than you might think – but if you look more closely you’ll get a slightly different picture.
15 Apr 09
Has the corporate web site had its day?
Senior Consultant Read all Martina's posts
The corporate web site is on trial. In some quarters, it has already been condemned. The charge? Irrelevance
17 Mar 09
Skittles' social media experiment: what might it mean for corporate communications?
Senior Consultant Read all Martina's posts
Skittles turned its site over to social media. Is there anything corporates can take from this approach?
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