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martina's archive
15 Apr 09
Has the corporate web site had its day?
Senior Consultant Read all Martina's posts
The corporate web site is on trial. In some quarters, it has already been condemned. The charge? Irrelevance
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10 Nov 08
Update: Starbucks' social media approach wins award
Senior Consultant Read all Martina's posts
A quick footnote to a previous post: MyStarbucksIdea has been recognised for its 'excellent and effective use of social technologies to advance an organizational or corporate goal'.
6 Nov 08
Have your say at Dell and Starbucks
Senior Consultant Read all Martina's posts
An invitation to 'have your say' should offer more than a chance for a good rant. Two online initiatives from Dell and Starbucks are getting it right.
30 Oct 08
Approaches to CSR reporting: Timberland goes for quarterly reports and a social media platform
Senior Consultant Read all Martina's posts
Effective and transparent CSR reporting provides a real opportunity for companies to build trust with their stakeholders – something that's perhaps now more important than ever. Timberland's response has been to move to quarterly reports, housed on the JustMeans social media platform.
14 May 08
A little bit of brand fun
Senior Consultant Read all Martina's posts
Express the brand. Guess the brand.
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