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martina's archive
14 Nov 08
Writing key messages for investors
Senior Consultant Read all Martina's posts
The IR Café blog's tips for writing successful IR messages are also useful for the copy on the rest of the corporate web site.
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10 Nov 08
Update: Starbucks' social media approach wins award
Senior Consultant Read all Martina's posts
A quick footnote to a previous post: MyStarbucksIdea has been recognised for its 'excellent and effective use of social technologies to advance an organizational or corporate goal'.
6 Nov 08
Have your say at Dell and Starbucks
Senior Consultant Read all Martina's posts
An invitation to 'have your say' should offer more than a chance for a good rant. Two online initiatives from Dell and Starbucks are getting it right.
30 Oct 08
Approaches to CSR reporting: Timberland goes for quarterly reports and a social media platform
Senior Consultant Read all Martina's posts
Effective and transparent CSR reporting provides a real opportunity for companies to build trust with their stakeholders – something that's perhaps now more important than ever. Timberland's response has been to move to quarterly reports, housed on the JustMeans social media platform.
29 Oct 08
Five links for corporate communications during a financial crisis
Senior Consultant Read all Martina's posts
Here's a quick round up of some of the posts we've come across this month about communicating with investor and CSR stakeholders during a financial crisis. We hope you find them interesting – and useful.
Blogs 1 to 5 of 16
