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martina's archive
04 Sep 08
How subheads can save your writing
Senior Consultant Read all Martina's posts
Even if your writing style is completely unsuitable for reading online, all is not lost - if you make good use of subheads.
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30 Jul 08
Supporting the AGM online
Senior Consultant Read all Martina's posts
Expectations were running high for this year's Marks & Spencer's AGM. So what should it - and other companies - be doing for those shareholders who can't make it to the AGM in person?
01 Jul 08
Be prepared... with a web site
Senior Consultant Read all Martina's posts
It can pay to expect the unexpected. A single-issue web site - prepared in advance and held ready for uploading - can help put across a company's position in a clear, timely and focused way.
14 May 08
A little bit of brand fun
Senior Consultant Read all Martina's posts
Express the brand. Guess the brand.
7 May 08
Focus on corporate blogging: Coca-Cola Conversations
Senior Consultant Read all Martina's posts
Corporate blogging certainly isn't about regurgitating press releases, but it's not just about giving the CEO a blog either. This blog from Coca-Cola allows the company to talk about its heritage in a way that makes it relevant to the business today.
Blogs 6 to 10 of 16
