Centrica – Annual report

Building a report that focuses on the user

Centrica's 2009 online annual report is designed with the user in mind.

A bold, image-led homepage and lively use of colour make it easy for users to find key information while video interviews with the CEO and Chairman provide an engaging overview of Centrica's performance and future direction.

The report features a bespoke interactive charting and data tool that allows users to choose how they want to display data and make meaningful and relevant comparisons. Users can also click to see financial notes in context rather than having to go to a separate notes page.

Finally, if users have anything they want to say, they can use the feedback form to let Centrica know what they think of the report.