ACT - Consultancy

Repositioning a traditional professional body

We developed a communications strategy for the Association of Corporate Treasurers (ACT), the global network for financial professionals in treasury, risk management and corporate finance.

The challenge was to reposition the ACT with its audiences and to clarify its message.

Through telephone interviews and workshops with internal and external stakeholders, and an audit of ACT and peer communications, we mapped out a new space for the ACT.

Our resulting brand recommendations, value propositions and writing and design guidelines provide a platform to develop the ACT's new corporate identity and web site.