AstraZeneca - Consultancy
Benchmarking against a global peer group
Our research work with AstraZeneca evaluated the company's corporate web site and gave guidance on trends in online corporate communications.
The major part of the research rated the investor relations and media sections of the site and benchmarked them against the sites of AstraZeneca's global peers. We also carried out user behaviour analysis to identify what people were up to on the site.
We placed our findings within a wider global communications framework and assessed what these trends might mean for AstraZeneca and the future development of its corporate web site.